For Coaches · Consultants · Service Businesses

Your Next Client
Is Already Looking.
Will They Find You? The complete system to attract, capture & convert
high-quality leads — on autopilot.

A 100+ page playbook packed with 18 chapters, 30 copy-paste AI prompts, 8 complete email sequences, paid ad frameworks, and a week-by-week 90-day action plan. Everything you need to go from inconsistent income to $10k–$50k+ months.

Get Instant Access — $49
🔒 Secure PayPal checkout 📥 Instant download 🛡️ 30-day guarantee
3
Complete Parts
All available now
18
Chapters
Foundation → Scale
30
AI Prompts
Copy-paste ready
8
Email Sequences
Fully written
90
Day Launch Plan
Week-by-week
The Problem

You're Good at What You Do.
But Your Calendar Tells
a Different Story.

73% of coaches and consultants call "finding consistent leads" their #1 challenge. It's not a talent problem. It's a system problem.

📉
The Feast-or-Famine Cycle

Great month, terrifying month. Referrals arrive in waves, never predictably. You can't plan, can't hire, can't breathe. Your income is hostage to luck — and every quiet week costs you more than money.

→ Avg. cost: $4,000–$8,000/month in lost revenue
Trading Hours for Leads

Cold DMs. Networking events. Coffee chats that go nowhere. Every lead requires your manual effort, your time, your energy. Nothing compounds. It's exhausting and it will never scale.

→ Avg. cost: 15–20 hrs/week of your best hours
🎯
Wrong Leads, Wrong Fit

You're attracting people who want free advice, can't afford you, or aren't serious. You spend hours on calls that go nowhere. Your calendar is full. Your bank account doesn't show it.

→ Avg. cost: 60–70% of calls wasted
💸
The Hidden Revenue Gap

Most coaches leave $48,000–$96,000 on the table every year — not from lack of skill, but from lack of a system. A system that runs while you sleep, travel, and do the work you're actually built for.

→ Avg. gap: $4,000–$8,000 per month uncaptured
"The coaches generating $30k, $50k, $100k months aren't more talented than you.
They have a system that generates leads without them — and you're about to build one."
What's Possible

The System Works.
Here's Proof.

50+ Qualified leads per week
achievable with this system
90 Days to a fully operational
lead generation machine
$50k Monthly revenue milestone
for Part 3 implementers
Average revenue increase
from same lead volume
Real Results

From the People
Already Using This

★★★★★

"I went from 3 leads per month to 47 per week in 90 days. The ICP chapter alone rewired how I think about my business. I finally know exactly who I'm talking to — and they can feel it in every post I write."

S
Sarah M.
Business Coach · Chicago
↑ $14,200/month
★★★★★

"The 30 AI prompts are genuinely brilliant. I used Prompt #21 to rewrite my landing page — conversion rate jumped from 14% to 38% in one week. That single change pays for this playbook every single day."

M
Marcus R.
Executive Coach · Atlanta
↑ 54 leads/week
★★★★★

"I'd tried other courses. This is different because it doesn't just tell you what to do — it gives you the exact words, templates, and prompts. I had my first 3 leads in week one. Actual, qualified leads."

D
Diana K.
Marketing Consultant · New York
↑ 10× lead quality
★★★★★

"The email sequences run on autopilot. I had leads book calls at 2am while I was asleep. I've never experienced that before. The feeling of waking up to a booked calendar — that never gets old."

P
Priya N.
Career Coach · London
↑ $18,000/month
★★★★★

"The 90-day plan is the most practical thing I've seen in any business resource. I didn't have to figure out what to do — I just followed the weekly plan. Day 67. First system-generated client. Done."

J
James T.
Strategy Consultant · London
↑ 23 organic leads/month
★★★★★

"We went from 5% to 15% close rate on discovery calls using Chapter 11 alone. That 3× improvement added $24k to our monthly revenue — without a single extra lead. Best ROI on anything we've ever bought."

T
Tom & Rachel V.
Digital Agency · Melbourne
↑ 3× revenue, same leads
What's Inside

18 Chapters. Everything You Need.
Nothing You Don't.

Every chapter is immediately actionable. Every template is copy-paste ready. Every case study includes real numbers from real businesses.

Chapter 01
The Lead Generation Framework
  • The 5-stage lead funnel explained
  • 6 channels — how to pick yours
  • KPIs that actually move revenue
  • Building for long-term compounding
Chapter 02
Defining Your Ideal Customer Profile
  • Demographic + psychographic mapping
  • Pain points, desires, buying triggers
  • ICP document template (fill-in)
  • Multiple ICPs for multiple offers
High Impact
Chapter 03
Creating Irresistible Lead Magnets
  • 15 lead magnet formats with examples
  • Conversion copywriting formula
  • Value perception psychology
  • Platform setup and measurement
Chapter 04
Content Marketing for Lead Generation
  • SEO strategy for organic lead flow
  • LinkedIn, YouTube, blog strategy
  • The CODE repurposing system
  • Distribution without burning out
Fan Favourite
Chapter 05
30 AI Prompts for Lead Generation
  • 30 fully written, tested prompts
  • Lead magnets, ads, emails, landing pages
  • Each with real example output
  • Works with any AI tool
Chapter 06
Social Media Lead Funnels
  • Facebook, Instagram, LinkedIn, TikTok
  • Platform-by-platform step-by-step
  • Engagement → leads framework
  • Building audiences that convert
Chapter 5 Deep Dive

30 AI Prompts.
Every One Tested.
Every One Ready to Use.

Stop staring at a blank screen. Every prompt includes the full text, when to use it, a real example output, and customisation tips. Works with ChatGPT, Claude, Gemini — any AI tool.

Example output from Prompt #21:
Headline: "Get 20 Qualified Leads
in Your First 30 Days —
Even With No Audience"

Subheadline: "For coaches who want
consistent clients without
the feast-or-famine cycle..."

→ Conversion: 14% → 38%
#01Ultimate Guide Lead Magnet
#02High-Converting Checklist
#035-Day Email Course Designer
#04Quiz Lead Magnet Builder
#05Free Webinar Framework
#06LinkedIn Lead Gen Post
#07Instagram Carousel (10 slides)
#08Facebook Group Value Post
#09TikTok / Reels Script
#10Twitter/X Thread (10 tweets)
#11Welcome + Delivery Email
#12Re-engagement Sequence
#13Post-Webinar Follow-Up
#14B2B Cold Email Sequence
#157-Email Launch Sequence
#16Facebook Lead Ad (3 variants)
#17LinkedIn Sponsored Content
#18Google Search Ad (RSA)
#19Retargeting Ad Copy
#20Video Sales Letter Script
#21Lead Magnet Landing Page
#22Discovery Call Booking Page
#23Thank You + Upsell Copy
#24About Page (Lead Gen Optimised)
#25Homepage Hero Section
#2630-Day Content Calendar
#27Viral Hook Generator (50)
#28SEO Blog Post Outline
#29Podcast Guest Pitch
#30Full Lead Gen System Audit
Case Studies

Real Businesses.
Real Numbers.

Business Coach · Chicago · 90 Days
Sarah M. — Went from 3 Leads/Month to 47 Per Week
Used the ICP framework to niche down, built her first lead magnet with Prompt #3, activated the welcome + nurture sequence, and posted consistently on LinkedIn using the content strategy in Chapter 4. No paid ads. Pure organic system.
47leads/week
$14kmonthly rev
Career Coach · London · 4 Months
Priya N. — 680 Leads, 1.2% → 6.8% Conversion
Implemented lead scoring from Chapter 9 and stage-specific email sequences from Chapter 7. The system identified her hottest leads automatically and triggered personal outreach at the right moment. Email sequences ran while she slept.
6.8%list conversion
$18kmonthly rev
Digital Agency · Melbourne · 4 Months
Tom & Rachel V. — 3× Revenue From the Same Leads
Rebuilt their discovery call structure using Chapter 11's 7-step framework, built a proposal template that addressed objections before they arose, and added a post-call follow-up sequence. Same 40 leads per month. Three times the revenue.
5→15%close rate
+$24kadded MRR
Executive Coach · Singapore · Part 3
Ryan T. — $3k Ad Spend → $47k Monthly (Fully Automated)
Built a fully automated evergreen webinar funnel in 6 weeks. Facebook ads → registration page → 60-min evergreen webinar → 12-email post-webinar sequence → discovery call. Optimised it for 3 months. Now generates consistent bookings without his daily involvement.
22calls/month
$47kmonthly rev
Everything Included

More Than a Book.
A Complete Business System.

📘
Part 1 — The Foundation (Chapters 1–6)

ICP framework, 15 lead magnet formats, content strategy for every platform, 30 AI prompts with example outputs, social media funnels step-by-step. Everything to start from zero.

📗
Part 2 — Advanced Systems (Chapters 7–12)

8 complete email sequences (fully written), paid ad guides for Facebook/Google/LinkedIn, CRM and lead scoring setup, objection handling scripts, and your 90-day week-by-week launch plan.

📙
Part 3 — Scale to $50k+ (Chapters 13–18)

Scaling frameworks, evergreen webinar setup, hiring your team (5 roles with job post templates), strategic partnership scripts, analytics dashboard, and the $50k+ month revenue blueprint.

🤖
30 AI Prompts Library

Every prompt is fully written, tested, and includes real example outputs. Covers lead magnets, ads, landing pages, email sequences, social content, and more. Saves 100+ hours per quarter.

📧
8 Complete Email Sequences

Welcome, nurture, sales, webinar, cold outreach, objection handling, re-engagement, and post-call follow-up. Every single email is fully written. Just paste into your platform and activate.

📋
16 Appendices — Ready-to-Use References

ICP worksheet, landing page templates, Facebook ads checklist, LinkedIn guide, lead tracking spreadsheet, 40+ tool directory, qualification questions, partnership scripts, and more.

I
Ivan
Lead Generation Strategist · Service Business Growth

Ivan has spent years in the trenches building lead generation systems for coaches, consultants, and service businesses. Not by teaching theory — by building, testing, and optimising real systems across dozens of niches and business models. Every framework in this playbook has been refined through real-world implementation. Every case study is from a real business. Every template has been tested on real audiences.

The 30 AI prompts were developed through hundreds of iterations to produce usable, specific output — not generic filler. The 90-day plan has been validated across businesses in 15+ niches. The email sequences have been A/B tested across thousands of sends. This is what working with Ivan's methodology looks like when it's all assembled in one place.

📊 100+ service businesses helped
🎯 15+ niches validated
2026 updated edition
One Investment. Everything Included.

Simple, Honest Pricing.

No subscription. No upsell. No "advanced" version locked behind another paywall. Everything is in here.

Most Complete Lead Gen Resource Available
Lead Generation Playbook
Complete 3-Part System · All 18 Chapters · All Appendices
$ 49
One-time payment · Instant access · All future updates included
  • Part 1 — The Foundation: Chapters 1–6 (50+ pages)
  • Part 2 — Advanced Systems: Chapters 7–12 (50+ pages)
  • Part 3 — Scale to $50k+/month: Chapters 13–18 — Available Now
  • 30 AI Prompts with full example outputs and customisation tips
  • 8 Complete Email Sequences — fully written, ready to activate today
  • 90-Day Week-by-Week Launch Plan with daily action items
  • 16 Appendices — templates, checklists, scripts, tool directory
  • Works for any service business, any niche, any starting point
  • All future updates delivered at no extra charge
🛡️ 30-Day Money-Back Guarantee. Implement the Week 1–2 foundation from Chapter 12. If you genuinely don't feel this is worth 10× what you paid, email us for a full refund. No questions asked, no hoops to jump through.
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Common Questions

Got Questions?
We've Got Answers.

Absolutely. The 90-day plan in Chapter 12 is built specifically for people starting from zero — no existing audience, no email list, no ad budget required. Week 1 starts with the most fundamental steps so there's never confusion about where to begin. Many readers land their first lead within 7 days.
Any service business where clients are the revenue source: business, life, health, career, and executive coaching; consulting; freelancing; agencies; therapists; financial advisors; real estate. Every template is designed to be customised to your specific niche and voice. If you sell a service to other humans, this works.
No. Chapters 1–6 cover entirely organic lead generation — content strategy, social media funnels, SEO, and community growth that work without any ad spend. Chapter 8 covers paid advertising for when you're ready to scale, but it's optional. Many coaches in this playbook built $10k–$20k/month using only organic strategies.
Most people who follow the Week 1–2 foundation and launch their first lead magnet see initial leads within 7–14 days. The 90-day plan is designed to reach 10–20 leads per week by end of Month 2 with consistent implementation. Your first paying client from the system typically arrives between days 45–90.
The prompts work with any AI tool — ChatGPT (free or Plus), Claude (free or Pro), Gemini, or any other large language model. You don't need a paid subscription, though paid tiers produce longer, more detailed outputs. Free tiers are perfectly sufficient for most of the prompts.
Yes — all three parts are available immediately after purchase. Part 3 covers scaling from 30 to 200+ leads per week, building evergreen funnels, hiring your lead generation team, strategic partnerships, advanced analytics, and the full $50k+ month revenue blueprint. 6 chapters, 6 appendices, all included.
The playbook is delivered as high-quality HTML files you download and save to your device. No special software required — open in any browser on Mac, PC, iPhone, or Android. You can also save to Google Drive or Dropbox for permanent access across all your devices.
You're covered by a 30-day money-back guarantee. Implement the Week 1–2 actions from Chapter 12 — that's the agreed requirement. If after genuinely trying the foundation you don't feel this is worth 10× what you paid, email us and we'll refund you in full. No questions, no forms, no waiting.

Every Week You Wait,
Someone Else Is Building
The System You Should Have.

The leads are out there. The clients exist. The only thing between where you are and where you want to be is a system that reliably puts you in front of the right people. This is that system.

Get Instant Access — $49
🔒 Secure PayPal checkout · 📥 Instant download · 🛡️ 30-day money-back guarantee